Decades of building brands, campaigns and digital work that have to survive contact with the real world. I direct, design and produce — from the first scribbled idea to the file that goes to press or ships to production.
A short list rather than an archive. Each piece is here because the thinking behind it still holds up.
A collection of connected digital projects created during my work with the Roswell Daily Record, including the newspaper website, digital subscription promotion, eCommerce store, and Roswell Incident event website.
A concept-driven advertising project developed around the client's request for a classic visual direction with a Casablanca-inspired atmosphere.
An attention-driven advertising concept created to promote the client's new bagel sandwiches.
A conceptual advertising project focused on experienced and overqualified candidates struggling to find employment in New York.
A retail advertising concept promoting the idea that regardless of what you ride, L.I. Boot & Leather has the gear you need.
A curated collection of automotive advertising work demonstrating different visual approaches across dealership, manufacturer and promotional assignments.
Work where the making itself is the point — craftsmanship, experimentation and unusual technical execution.
A damaged family portrait rebuilt by hand using traditional digital image-editing techniques — every crease, tear and missing area reconstructed manually. It is kept in the portfolio as a record of digital craftsmanship practiced before generative restoration tools became commonplace.
I’m Aric Loomis, a multidisciplinary creative professional with more than 25 years of experience across design, advertising, branding, print, digital, web, and creative direction.
My work has always lived somewhere between ideas and execution. I enjoy solving the creative problem, but I also understand what it takes to turn an idea into something that works in print, on screen, across a campaign, or inside a production environment.
The tools have changed considerably over the years. The process hasn’t: understand the problem, explore the possibilities, build, refine, and deliver.
I believe good creative work begins with listening.
25+
Research → Concept → Coffee → Design → Review → Finalize
Aric “The Guru” to me is one of the most talented creative artists I have worked with. We have created outstanding image ads for many clients I had at South Bay’s Neighbor Newspapers in New York. We are currently working on an advertising campaign for New York Work Force.
Whether you have a project in mind, need creative direction, or simply want to explore an idea, I’d be happy to hear from you.
Let’s talk.
If you’re interested in working together on an upcoming project, send me a message and tell me a little about what you have in mind.
Let’s build something wonderful.
